Nick Noorani Website

In April this year, CBS fired radio host Don Imus for calling the Rutgers team ‘Nappy headed hoes’. Don Imus is a highly celebrated radio host and was once named by TIME magazine as one of the 25 most influential People in America. CBS lost $15 million in annual revenue by getting rid of the most profitable shows they have had. Why did they do so? Shortly after Don’s comment sponsors pulled support from the show because consumers pressurised them to do so.
In July this year, Eileen Siu a University of Toronto political science graduate fell prey to the email demon. After an interview with Evon Reid a Jamaican, she sent an internal email mistakenly adding Evon’s name to the list. Her email said ‘this is the ghetto dude that I spoke to before’. The fallout had Premier Dalton McGuinty personally call Evon Reid with an apology. Eileen vanished without a trace but not before Facebook exploded with fake Eileen Siu photographs.

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By Eve Lazarus – Marketing Magazine
Dubbed the “Asian Loblaws,” B.C.’s T&T is in expansion mode. As ethnic supermarkets take off, you can bet your bok choy major grocers are taking notice
It’s a perk of growing up in Vancouver: while my youngest son will turn up his nose at steak or chicken, he’ll dive into a steaming bowl of Haw Gao or Sui Mai dumplings. It’s one of the reasons we’ll drive across town to shop at T&T Supermarket for sushi and dim sum. Clearly as Caucasians we’re in the minority-the vast majority of the chain’s customer base is Asian-but that’s changing. A decade ago I had the only blond kids in the grocery store; today Caucasians make up between 5% and 40% of customers, depending on the store’s location.
The first T&T store, which opened in Burnaby, B.C. in 1993, was hailed for its modern supermarket format, a far cry from the typical dingy Asian grocers in the province. Cindy Lee, T&T’s founder and CEO, and a Taiwanese immigrant, now oversees 16 stores: eight in Metro Vancouver, two in Calgary, one in Edmonton and five in the Greater Toronto Area. T&T-a joint venture of California-based Tawa Supermarket, Taiwan’s Uni-President Enterprises and Canadian investors-is now the largest Asian supermarket chain in the country.

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This year marks the third year the Canadian Immigrant has sponsored the Lilian To Scholarship for Immigrants at Ashton College in Vancouver. It is a project that is close to my heart because it feels wonderful to know that you’ve actually made a difference in someone’s life. The winners of the past two years have made enormous strides in their chosen fields showing how a little bit of help can turn lives around!
The six winners of this year’s scholarships, worth $25,000, all seem to be very gracious, thankful and optimistic. On a day’s notice, they all trudged out to busy downtown Vancouver for a photo shoot for our front cover this issue, even though a couple of them had to work night shifts later that evening. One remarkable young lady, Vernie Rosella Tan, had worked a shift at Starbuck’s in the early afternoon and then came out to the photo shoot at 6 p.m., even though she should have gone back home to rest because she had a night shift at her second job starting later that evening.

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